About Me…
PAUL FENNELL
Creative Design with a strategic focus
PHONE
People often ask when did I know I wanted to work within the creative industry, and it was back when I was 13 or 14 years old and we’d had just upgraded our home computer from a Vic20 to a Commadore 64K… the power of a 44k upgrade was huge even though the endless waiting for 10 to 15mins for a game to load and more often than not, would crash at the last moment and you’d have to start all over again!
But back then, we subscribed to a magazine called Zzapp64 which reviewed games and gave you endless snippets of code that allowed you to create basic games…inevitably you’d have to wait until the next issue for the error fixes for the games to work! But the magazines always had amazing cover art, created by an artist called Oliver Frey. Each cover was based around the gaming worlds - from iconic space adventures to surreal horror, fantasy and warfare.
In one of the issues, Oliver was interviewed and he talked about his art, his background, his creative process and techniques which piqued my interest into the design world and igniting my first attempts at illustration leading me to buy my first professional airbrush and try and recreate the artwork produced by Frey and others.
Overtime, I began to appreciate more and more the joys of design seduced by the effortless and intricate style and works of Müller-Brockmann and the total abstractness of designers and agencies like David Carson, Tomato and the Why not Associates who all brought personality, ‘order’ and edginess into what they created, making it look supercool and fun!!
So, thank you Oliver Frey and the 64k magic machine! Without knowing it, you certainly had a major influence on a young lad in the 80’s.
If you want to chat more about my background and my skillsets that have moved on a bit more than my airbrushing, then please get in touch.
SKILLS
Creative Direction
Art/Design Direction
Branding
Conceptual Design
Design Systems
Creative Storytelling
Digital Design [UI/UX]
Cross Media Design
Motion Design
AI Integration
Creative Strategy
Leadership
Presentation
Mentorship
I’m currently the Creative Director, UI Design / Design Director at Red Bee Creative (Formerly BBC Broadcast) overseeing creative direction, branding, digital media and integrated and cross media promotional campaigns for global clients. My work spans visual identity, brand integration, design systems, UX/UI, and the creation of engaging branded experiences.
I bring extensive cross-platform experience as a conceptual creative storyteller with a strong strategic mindset. I have created and delivered award-winning work that builds brands, engages audiences, and inspires teams through vision, energy, and strong creative leadership.
Responsibilities include new business propositions, end to end delivery of core projects, client presentations and the direct line management of in-house designers and freelancers.
I’m a natural collaborator and motivator within a team environment and quickly build trusted relationships with colleagues and clients with a positive attitude accompanied with a sense of humour!
I’ve a flexible yet considered approach and a willingness to push beyond the average to define unique and engaging branded experiences.