Design of a bold new challenger brand that was entering the world of banking.

Bofin was the mobile finance app at the heart of a revolution in modern banking and believe that everyone should easily be able to see, control and access all their money, wherever it is in the world. As a Series A start-up, they were leading the charge in creating easier and cheaper ways for consumers and businesses to take control of their banking.

The challenge was to create a brand strategy and an identity for Bofin, and to help realise this identity through creation of key assets including the development of a new website.