CHAMPION HORSE RACING
BRAND IDENTITY & CORPORATE DESIGN SYSTEM
CHR
Championship Horse Racing wanted to break into the world of mainstream sports with a brand new horse racing format: team-based and backed by big name sponsors, Formula 1-style. They needed a brand built from scratch, to break away from the conventional horseracing industry mould and present themselves to the sporting world as an innovative and technology-driven brand.
OUTCOME
The brand launch day saw Championship Horse Racing feature on the front page of The Racing Post, sparking further UK coverage on leading sports outlets BBC Sport and Sky Sports, as well as global coverage from CNN and The Washington Post.
