DR WH0 - THE NEW DOCTOR LANDS
INTEGRATED CAMPAIGN, UI & UX DESIGN
BBC ONE
Campaign launch to promote the new series and the arrival of a new Doctor, with the creation of an online game, giving people the chance to take control of the iconic TARDIS to unlock exclusive content and real world stunts in parliament square and Stansted Airport.
DIGITAL MEDIA
The immersive video-rich game, played through the Doctor Who YouTube homepage where players had to land an out-of-control TARDIS safely in Parliament Square to reveal exclusive content.
STUNT
To coincide with the release of the game, we brought the landing to life with a real crash-landed TARDIS in Parliament Square, and an appearance from the Doctor himself.
AMBIENT MEDIA
The campaign was extended into the real world on digital posters. And to tie in with the theme of landing, we had some fun with Stansted Airport’s arrivals boards.
THE RESULTS
The campaign resulted in a peak audience of 7.3 million viewers for the first episode, the highest series opener in four years