OKOO
BRAND IDENTITY& DESIGN SYSTEM
FRANCE TELEVISION
Creation of a conceptual brand experience for France Televisions children’s offering with a signature movement, behaviour and branded micro moments that created an instantly recognisable and distinctive visual experience on every platform.
CONCEPT
The logo has an inherent energy in the shapes of the letters. The oval 'O's and the elongated legs of the 'K' give the impression of a moment of animated stretching.
Snapping at a key moment to reveal a ‘surprise’.
The stretchy zap can serve as a transition between content and narratives for logo animations. It introduces typography, triggers a color change, and even plays with audio.
BRANDED MICRO MOMENTS
Applying the brand were it can talk directly to it’s audience and users
SIGNATURE MOTION
Extending the ‘stretch’ motion across the user experience allowing users to directly play with the brand itself.
