OUTCAST ART
INTEGRATED CAMPAIGN, CAMPAIGN BRAND & UI & UX DESIGN
FOX NETWORK GROUP
Design and creation of a worldwide, immersive stunt to promote and ignite global conversation around the launch of Outcast. The campaign gave fans a chance to see an unrevealed scene from the first issue of Outcast with 12 global renowned graffiti artists from commissioned to recreate a 12-panel comic scene into unique and individual artworks unveiled over one week.
OUTCOME
#OutcastArt had a >4 minute dwell time and >4 million impressions. The campaign had 18.7 million social media views and was viewed by people in over 125 countries.
The premiere drew a record 26 million viewers outside the USA across its linear broadcast – the biggest total reach for a single episode in Fox Networks Group’s history.