SHERLOCK LIVES
INTEGRATED CAMPAIGN, UI & UX
BBC ONE
Creation of an integrated campaign for the much-anticipated return of Sherlock on the BBC through a fully 360 experience using an interactive video with hotspots and real world stunts.
TEASERS
On air teasers drip-fed the information that Sherlock was alive, and prompted fans to re-watch season two for the clues required to enjoy an upcoming interactive Sherlockian experience.
Using wireWAX technology, an interactive trailer was created with clickable hotspots embedded throughout that seamlessly linked through to new pieces of video footage and exclusive content, giving fans a tantalizing tease of the storylines coming up in series 3.
A hotspot requiring a code to unlock it was hidden in the trailer revealing exclusive behind-the-scenes interviews with the cast and writers.
EXCLUSIVE CONTENT
We hid a hotspot in the trailer, which required a code to unlock it. Finding the hotspot and cracking the code revealed exclusive behind-the-scenes interviews with the cast and writers.
RESULTS
In the first hour after the trailer launched there were more than 300 views per second, with nearly 500,000 views recorded within 48 hours and nearly 1 million clicks on tags. Average interactions per active viewer exceeded 4.5. The trailer is 60 seconds long but total average time spent in the experience so far is 5 minutes 19 seconds.