TELEMUNDO WORLD CUP 2022
BRAND IDENTITY & DESIGN SYSTEM
TELEMUNDO
Creation of a unique visual identity for Telemundo’s coverage of the 2022 FIFA world cup born from the ‘unstoppable’ Telemundo brand putting the passion, energy and love for the game at the heart of everything. The design identity & system was created to seamlessly work across all TV, marketing and social elements of their coverage creating a singular visual TOV that connected directly with the Hispanic and Non-Hispanic audiences.
The energy and intensity of the beautiful game is visualised as Passion Lines that pulsate and radiate from the main logo. The lines lead directly to content through transitions and movement, or interact and play with the content itself, while ensuring it connects back to the Telemundo brand.
A unique event logo mark was designed, inserting an infinity loop in COPA, echoing the official FIFA 2022 logo mark. This shape becomes universally identifiable across all communications – whether rippling as a transition or working as a frame for content.
OUTCOME
Telemundo and Peacock’s coverage of the FIFA World Cup Qatar 2022 dominated across all platforms with an average of 2.6M Viewers across the tournament.
30% Record of Total Spanish-Language Viewership (Powered by Peacock)
#1 Spanish-Language TV Network for all Days of World Cup During Total Day (1.2M Average Viewers)
9.0M Viewers (TAD) for the final match in Spanish (Up 65% vs. 2018 Final)
3.0M viewers for most-streamed FIFA World Cup Match in U.S. Media History (Up 2,156% vs. 2018 Final)