WORLD CUP 2022 PROMO
CAMPAIGN BRAND
TELEMUNDO
Have you watched ever watched a football match in Spanish? Everything is heightened.
The passion, the excitement, the colour, the volume. Not only that, but the fans in the US Hispanic community will be increasingly excited about their country qualifying for the biggest tournament in the world, in one of the hottest places on Earth - Qatar.
Collaboration with Mainframe to create an eye-catching visual treatment inspired by player heat maps. Footage was painstakingly rotoscoped and the treatment carefully applied to reflect the build up of excitement and the high and lows of the world’s most beautiful game.